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Apple Developer News


June 6, 1997, No. 60


MARKETING OPPORTUNITIES


Free Mac Channel Banner Ads

Mac Channel is a broadcast network that delivers hourly Macintosh news using its custom "push" client tool. For a limited time, its client-side program will be free to users and will be supported by advertising only. While this program is still in its beta test phase (for about a month more), Mac Channel is offering Macintosh-related companies free banner ad space. Companies that begin working with Mac Channel at this time will also receive special rates when its Ad Partnership Program debuts.

If you would like to have your articles, news, reviews, or opinions included in a Mac Channel broadcast, send your information to this e-mail address: . If you want to take advantage of Mac Channel's free ad space, send an e-mail message to Edison Thomaz, Jr. at . The Mac Channel web site is located at this Internet address:

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List Your Technical Services in the ASPN Directory

If you analyze, develop, implement, or maintain solutions that include Apple products, consider joining the Apple Solution Professionals Network (ASPN), an Apple-sponsored network of professionals who specialize in computer solutions. One of the benefits of joining is that you can list your company and services in the online ASPN Directory of Consultants, which is widely referenced by Apple customers. For more information on joining ASPN or placing a listing in its directory, send an e-mail message to aspn@apple.com or visit this web site:

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A Call for Internet-Related Educational Products

Apple's Education Division is looking to create a new software bundle that will support the use of the Internet in teaching and learning. This is a call to software developers to submit descriptions of products that would fit the criteria listed below. The deadline for submitting responses is June 27, 1997.

This bundle will provide teachers and students in grades 3 through 12 with a range of tools to conduct teaching and learning activities using the Internet. Applications should facilitate information access, communication, collaboration, publishing, and curriculum development. "Teaching tools" should help teachers teach about the Internet, develop curriculum, and get started with the use of online subscription services. "Learning tools" should help students communicate and collaborate with others, publish their work, and conduct research. This proposed bundle will contain desktop solutions only: No server-based products will be considered.

Software that fits into any of the following categories is requested:

To submit a product for consideration, copy the following form, complete it, and send it to Laura Rosenzweig at
Laura1@apple.com by June 27, 1997. You may submit more than one title, but you should use a separate form for title you submit.

***PRODUCT BRIEF FOR K12 BUNDLE***

COMPANY NAME:

CONTACT NAME AND TITLE:

CONTACT EMAIL:

CONTACT PHONE:

CONTACT FAX:


PRODUCT NAME:


BUNDLE FEATURE THIS PRODUCT FITS (check):

___Communication
____Publishing
____Information Access
____Curriculum
___Security
____Other

SUGGESTED RETAIL PRICE:

BRIEF PRODUCT DESCRIPTION (INCLUDING MEMORY REQUIREMENTS):

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PRODUCT AND TECHNOLOGY NEWS


Subwoofer Internet Access API Available

Subwoofer is an Internet access API (application programming interface) for the Mac OS that has been under development at Apple. Essentially, it provides HTTP and FTP services to client applications, and it can be extended to provide other protocols. With Subwoofer, you can gain access to Internet data by simply implementing a few calls from your application.

Apple is not developing Subwoofer into a product at this time, but many of you have expressed interest in using it in your products. Since much of the work on it has been completed, Apple has been investigating ways to get it to you. To this end, Apple intends to license Subwoofer to the Macintosh Internet Developer Association (MIDAS) and support their efforts to make Subwoofer available to the Apple developer community.

Subwoofer will be made publicly available through the MIDAS web site. To download the current Subwoofer specification and check for public availability, visit the following web site:

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New Internet Software Takes Components to School

Demonstrating the power of "mix-and-match" software technology, members of the Component 100 Association have joined forces to announce the forthcoming release of Apollo Technologies' Bosco: The Internet ToolKit for Kids.

Designed as an Internet client for use by children in grades K-8, Bosco combines the features of several "best-of-class" component software applications. The result is an innovative and easy-to-use toolkit that gives younger children and their educators seamless Internet integration of everyday classroom lessons.

Built atop Apple's OpenDoc and Cyberdog technologies, Bosco also incorporates Hutchings Software's Rapid-I Button, Kantara's Internet Search Service (KISS) for Kids, SoftLinc's LEXI spelling checker, and Corda Technologies' C-TextBox text-editing tool.

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OTHER DEVELOPER NEWS


Gateway and Apple Lead in Home PC User Loyalty

International Data Corporation (IDC) and AC Nielsen Corporation have released findings from a joint research project that quantifies and characterizes the 1997 market for personal computers, related equipment, and selected consumer electronics systems in U.S. households.

According to the study, called "Homescan Tracker: 1997 PC Brand Loyalty and Purchase Intentions in U.S. Households," 51.1 percent of Gateway 2000 owners and 47.6 percent of Macintosh computer owners are planning to buy another personal computer (between November 1, 1996, and July 31, 1997) and intend to select those brands again. Here are the results for the top eight personal computers:

Brand Loyalty for Repeat Buyers (percentage)*

Gateway 51.1
Apple 47.6
Dell 33.9
IBM 33.4
Compaq 30.9
Hewlett-Packard 30.8
Acer 30.7
Packard Bell 25.6
* Percent planning to buy the same brand currently owned between November 1, 1996, and July 31, 1997. (Source: AC Nielsen Homescan, Panel*Views Survey 4Q96)

The study also reveals that most first-time buyers are not high-income, college-educated professionals. Based on these findings, IDC and AC Nielsen believe that vendors can ensure success by adjusting distribution strategies, marketing programs, and pricing to reach this new wave of buyers. Here are some of the other key findings from this report:

* Nearly 13 million households are actively considering purchasing a personal computer, though not all intentions will be fulfilled. Based on these findings, an estimated 11 million personal computers will be bought by U.S. households in 1997.

* The typical household planning to buy a personal computer (November 1, 1996, to July 31, 1997) is headed by a married couple between the ages of 30 and 49, with children under 18 years old.

* 26 percent of households are planning to purchase a personal computer from a computer specialty store (including superstores such as CompUSA).

* The median income for a household that owns a personal computer is between $40,000 and $45,000. Nearly 60 percent of these households are headed by a married couple.

* Users of personal computer are not all male; personal computer purchase decisions are more heavily influenced by female consumers than ever before.

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New Macintosh Loan Program for College-Bound Youth

Apple has announced a new credit option for college-bound youth that will make buying a Macintosh easier for students. Along with making it easier for consumers to buy a Macintosh computer, Apple expects the program to benefit retailers by giving them another payment option for customers. Having already achieved success with similar loan programs for educators and for college students buying computers on campus, the new Apple Loan Program is designed for individuals who buy at retail stores.

The Apple-branded loan program, which began on June 1, is available to qualifying individuals, 18 years of age or older, who purchase Apple-branded products in retail stores. The program combines low-interest loans with low qualifying income requirements and flexible payment options. For example, students can use cosigners to help them qualify and can defer payments on the loan's principal by up to four years. Borrowers can accelerate their payments or pay off the balance of the loan at any time, without prepayment penalty.

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Apple Introduces Summer Sweepstakes for Students

Apple has announced a new summer promotion through which students across the United States will have the opportunity to win prizes, such as a trip to a snowboard camp, a $ 1,000 shopping spree, or Apple computers.

The sweepstakes began in May and continue through October 10, 1997. Students can pick up a sweepstakes form at their campus reseller or from Apple's sweepstakes web site:

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An Interview With Gil Amelio

MacHome Journal recently conducted an interview with Apple CEO and Chairman Gil Amelio that may be of interest to you. In this interview Amelio discusses some upcoming Apple products, as well as directions and priorities for Apple in the coming months. This article is posted to the MacHome Journal web site:

http://www.machome.com/Features/gil1.html

(NOTE: As of Nov. 20, 1997, the web page originally referred to is no longer available. --ADN staff)

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NEW SOFTWARE RELEASES


Sun's Java 3D API Specification

Sun Microsystems has released the beta specification for the Java 3D API for a 30-day public comment period. Sun's Java 3D API is an open-standard, object-oriented interface that extends the Java core language with advanced 3D graphics capabilities. Java 3D, which is scalable and can be layered on top of existing 3D APIs, makes it easier for you to build, render, and control 3D Java applications while optimizing performance. The specification is posted to this web site:

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EVENTS


Apple Technology World Tour, June 10 to 20

Next week the first annual Apple Technology World Tour will open in Munich, Germany. Next stops are London, Stockholm, and Paris. This is a great event to attend if you want an overview of the technical information covered during the Apple Worldwide Developers Conference (WWDC) held in May. The Munich and London events are fully booked, but there is still room in the other locations: If you don't have reservations yet, Stockholm is your best bet, but there are still some empty seats at the Paris event, on June 19 and 20.

The quickest way to review the agenda and register is to complete the registration form at this web site:




Apple's Booth At The Netscape Developer Conference,
June 11-13

Please be sure to visit the Apple booths at the Netscape Developer Conference on June 11, 12, and 13 at the San Jose Convention Center. Apple will be stationed in exhibit areas #112 and #113. Solutions demonstrated include Java, WebObjects, QuickTime and the Internet, and content creation/electronic publishing. Apple will also be hosting a "Birds of the Feather" session to discuss Apple's Internet Strategy on Thursday, June 12, from noon to 1 P.M. Please RSVP to e-mail address nation@apple.com if you are interested in attending this feedback session. You can register or read more about the conference at this web site:

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WEB-BYTES--Pointers to More News and Software


A Book List for Newton OS Users

A variety of electronic books (also known as "eBooks" or "NewtonBooks") are available for installation on your Newton device and can be read anywhere, anytime. The MacCentral web site has just posted a list of these books on its Newton Reference Page. Many eBooks are shareware and can be downloaded directly from the Reference Page site:

http://www.maccentral.com/features/060197_nn.shtml

(NOTE: As of Nov. 20, 1997, the web page originally referred to is no longer available. --ADN staff)


The Norstad WWDC Trip Report

Northwestern University's John Norstad, the author of Disinfectant and Newswatcher, recently posted a wonderful summary of the Rhapsody technical session track at WWDC. You can read it at this web site:


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If you have any suggestions or comments regarding Apple Developer News, we'd like to hear from you. You can send an e-mail to

Send Apple developer-related news items to To provide feedback on Rhapsody, send e- mail to the appropriate contact:


Copyright © 1997 Apple Computer, Inc. All rights reserved.

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