MARKETING OPPORTUNITIES
Free Mac Channel Banner Ads
Mac Channel is a broadcast network that delivers hourly Macintosh
news using its custom "push" client tool. For a limited time,
its client-side program will be free to users and will be supported
by advertising only. While this program is still in its beta test
phase (for about a month more), Mac Channel is offering Macintosh-related
companies free banner ad space. Companies that begin working with
Mac Channel at this time will also receive special rates when
its Ad Partnership Program debuts.
If you would like to have your articles, news, reviews, or opinions
included in a Mac Channel broadcast, send your information to
this e-mail address: . If you want to take advantage of Mac Channel's free ad space,
send an e-mail message to Edison Thomaz, Jr. at . The Mac Channel web site is located at this Internet address:
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If you analyze, develop, implement, or maintain solutions that
include Apple products, consider joining the Apple Solution Professionals
Network (ASPN), an Apple-sponsored network of professionals who
specialize in computer solutions. One of the benefits of joining
is that you can list your company and services in the online ASPN
Directory of Consultants, which is widely referenced by Apple
customers. For more information on joining ASPN or placing a listing
in its directory, send an e-mail message to aspn@apple.com or visit this web site:
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Apple's Education Division is looking to create a new software
bundle that will support the use of the Internet in teaching and
learning. This is a call to software developers to submit descriptions
of products that would fit the criteria listed below. The deadline
for submitting responses is June 27, 1997.
This bundle will provide teachers and students in grades 3 through
12 with a range of tools to conduct teaching and learning activities
using the Internet. Applications should facilitate information
access, communication, collaboration, publishing, and curriculum
development. "Teaching tools" should help teachers teach about
the Internet, develop curriculum, and get started with the use
of online subscription services. "Learning tools" should help
students communicate and collaborate with others, publish their
work, and conduct research. This proposed bundle will contain
desktop solutions only: No server-based products will be considered.
Software that fits into any of the following categories is requested:
- Information Access: Software that helps make researching on the web easier, including
but not limited to web whacking, bookmark organizers, meta-content
browsers, and search tools.
- Communication: Software that supports synchronous and asynchronous communication,
including but not limited to chat software, videoconferencing,
shared-whiteboard technology, and e-mail.
- Security: Web filters and security software (at the desktop level)
- Publishing: Web page builders, graphics/video converters, web clip art/sounds/video
collections, and HTML editors.
- Curriculum: Fee-based online curriculum services/projects/materials, HTML-based
lesson plans/classroom activities, hybrid reference CDs, and electronic
Internet tutorials.
- Other: You may submit product briefs for products not covered in this
feature set, as long as they are desktop-based products that support
teaching and learning on the Internet.
To submit a product for consideration, copy the following form,
complete it, and send it to Laura Rosenzweig at Laura1@apple.com by June 27, 1997. You may submit more than one title, but you
should use a separate form for title you submit.
***PRODUCT BRIEF FOR K12 BUNDLE***
COMPANY NAME:
CONTACT NAME AND TITLE:
CONTACT EMAIL:
CONTACT PHONE:
CONTACT FAX:
PRODUCT NAME:
BUNDLE FEATURE THIS PRODUCT FITS (check):
___Communication
____Publishing
____Information Access
____Curriculum
___Security
____Other
SUGGESTED RETAIL PRICE:
BRIEF PRODUCT DESCRIPTION (INCLUDING MEMORY REQUIREMENTS):
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PRODUCT AND TECHNOLOGY NEWS
Subwoofer is an Internet access API (application programming interface)
for the Mac OS that has been under development at Apple. Essentially,
it provides HTTP and FTP services to client applications, and
it can be extended to provide other protocols. With Subwoofer,
you can gain access to Internet data by simply implementing a
few calls from your application.
Apple is not developing Subwoofer into a product at this time,
but many of you have expressed interest in using it in your products.
Since much of the work on it has been completed, Apple has been
investigating ways to get it to you. To this end, Apple intends
to license Subwoofer to the Macintosh Internet Developer Association
(MIDAS) and support their efforts to make Subwoofer available
to the Apple developer community.
Subwoofer will be made publicly available through the MIDAS web
site. To download the current Subwoofer specification and check
for public availability, visit the following web site:
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Demonstrating the power of "mix-and-match" software technology,
members of the Component 100 Association have joined forces to
announce the forthcoming release of Apollo Technologies' Bosco:
The Internet ToolKit for Kids.
Designed as an Internet client for use by children in grades K-8,
Bosco combines the features of several "best-of-class" component
software applications. The result is an innovative and easy-to-use
toolkit that gives younger children and their educators seamless
Internet integration of everyday classroom lessons.
Built atop Apple's OpenDoc and Cyberdog technologies, Bosco also
incorporates Hutchings Software's Rapid-I Button, Kantara's Internet
Search Service (KISS) for Kids, SoftLinc's LEXI spelling checker,
and Corda Technologies' C-TextBox text-editing tool.
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OTHER DEVELOPER NEWS
International Data Corporation (IDC) and AC Nielsen Corporation
have released findings from a joint research project that quantifies
and characterizes the 1997 market for personal computers, related
equipment, and selected consumer electronics systems in U.S. households.
According to the study, called "Homescan Tracker: 1997 PC Brand
Loyalty and Purchase Intentions in U.S. Households," 51.1 percent
of Gateway 2000 owners and 47.6 percent of Macintosh computer
owners are planning to buy another personal computer (between
November 1, 1996, and July 31, 1997) and intend to select those
brands again. Here are the results for the top eight personal
computers:
Brand Loyalty for Repeat Buyers (percentage)*
Gateway | 51.1 |
Apple | 47.6 |
Dell | 33.9 |
IBM | 33.4 |
Compaq | 30.9 |
Hewlett-Packard | 30.8 |
Acer | 30.7 |
Packard Bell | 25.6 |
* Percent planning to buy the same brand currently owned between
November 1, 1996, and July 31, 1997. (Source: AC Nielsen Homescan,
Panel*Views Survey 4Q96)
The study also reveals that most first-time buyers are not high-income,
college-educated professionals. Based on these findings, IDC and
AC Nielsen believe that vendors can ensure success by adjusting
distribution strategies, marketing programs, and pricing to reach
this new wave of buyers. Here are some of the other key findings
from this report:
* Nearly 13 million households are actively considering purchasing
a personal computer, though not all intentions will be fulfilled.
Based on these findings, an estimated 11 million personal computers
will be bought by U.S. households in 1997.
* The typical household planning to buy a personal computer (November
1, 1996, to July 31, 1997) is headed by a married couple between
the ages of 30 and 49, with children under 18 years old.
* 26 percent of households are planning to purchase a personal
computer from a computer specialty store (including superstores
such as CompUSA).
* The median income for a household that owns a personal computer
is between $40,000 and $45,000. Nearly 60 percent of these households
are headed by a married couple.
* Users of personal computer are not all male; personal computer
purchase decisions are more heavily influenced by female consumers
than ever before.
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Apple has announced a new credit option for college-bound youth
that will make buying a Macintosh easier for students. Along with
making it easier for consumers to buy a Macintosh computer, Apple
expects the program to benefit retailers by giving them another
payment option for customers. Having already achieved success
with similar loan programs for educators and for college students
buying computers on campus, the new Apple Loan Program is designed
for individuals who buy at retail stores.
The Apple-branded loan program, which began on June 1, is available
to qualifying individuals, 18 years of age or older, who purchase
Apple-branded products in retail stores. The program combines
low-interest loans with low qualifying income requirements and
flexible payment options. For example, students can use cosigners
to help them qualify and can defer payments on the loan's principal
by up to four years. Borrowers can accelerate their payments or
pay off the balance of the loan at any time, without prepayment
penalty.
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Apple has announced a new summer promotion through which students
across the United States will have the opportunity to win prizes,
such as a trip to a snowboard camp, a $ 1,000 shopping spree,
or Apple computers.
The sweepstakes began in May and continue through October 10,
1997. Students can pick up a sweepstakes form at their campus
reseller or from Apple's sweepstakes web site:
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An Interview With Gil Amelio
MacHome Journal recently conducted an interview with Apple CEO
and Chairman Gil Amelio that may be of interest to you. In this
interview Amelio discusses some upcoming Apple products, as well
as directions and priorities for Apple in the coming months. This
article is posted to the MacHome Journal web site:
http://www.machome.com/Features/gil1.html
(NOTE: As of Nov. 20, 1997, the web page originally referred to
is no longer available. --ADN staff)
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NEW SOFTWARE RELEASES
Sun's Java 3D API Specification
Sun Microsystems has released the beta specification for the Java
3D API for a 30-day public comment period. Sun's Java 3D API is
an open-standard, object-oriented interface that extends the Java
core language with advanced 3D graphics capabilities. Java 3D,
which is scalable and can be layered on top of existing 3D APIs,
makes it easier for you to build, render, and control 3D Java
applications while optimizing performance. The specification is
posted to this web site:
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EVENTS
Apple Technology World Tour, June 10 to 20
Next week the first annual Apple Technology World Tour will open
in Munich, Germany. Next stops are London, Stockholm, and Paris.
This is a great event to attend if you want an overview of the
technical information covered during the Apple Worldwide Developers
Conference (WWDC) held in May. The Munich and London events are
fully booked, but there is still room in the other locations:
If you don't have reservations yet, Stockholm is your best bet,
but there are still some empty seats at the Paris event, on June
19 and 20.
The quickest way to review the agenda and register is to complete
the registration form at this web site:
Apple's Booth At The Netscape Developer Conference,
June 11-13
Please be sure to visit the Apple booths at the Netscape Developer
Conference on June 11, 12, and 13 at the San Jose Convention Center.
Apple will be stationed in exhibit areas #112 and #113. Solutions
demonstrated include Java, WebObjects, QuickTime and the Internet,
and content creation/electronic publishing. Apple will also be
hosting a "Birds of the Feather" session to discuss Apple's Internet
Strategy on Thursday, June 12, from noon to 1 P.M. Please RSVP
to e-mail address nation@apple.com if you are interested in attending
this feedback session. You can register or read more about the
conference at this web site:
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WEB-BYTES--Pointers to More News and Software
A Book List for Newton OS Users
A variety of electronic books (also known as "eBooks" or "NewtonBooks")
are available for installation on your Newton device and can be
read anywhere, anytime. The MacCentral web site has just posted
a list of these books on its Newton Reference Page. Many eBooks
are shareware and can be downloaded directly from the Reference
Page site:
http://www.maccentral.com/features/060197_nn.shtml
(NOTE: As of Nov. 20, 1997, the web page originally referred to
is no longer available. --ADN staff)
The Norstad WWDC Trip Report
Northwestern University's John Norstad, the author of Disinfectant
and Newswatcher, recently posted a wonderful summary of the Rhapsody
technical session track at WWDC. You can read it at this web site:
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If you have any suggestions or comments regarding Apple Developer
News, we'd like to hear from you. You can send an e-mail to
Send Apple developer-related news items to
To provide feedback on Rhapsody, send e- mail to the appropriate
contact:
Copyright © 1997 Apple Computer, Inc. All rights reserved.
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